Direct mail, a highly effective clinical trials marketing strategy, is enhanced further when mailers and envelopes are personalized. This step reduces the chance of mailers being mistaken for retail advertisements, and also ensures that the notification reaches the member of the household for whom it was intended.
FOR IMMEDIATE RELEASE:
Personalization, the practice of including the recipient’s full name on a mailed notification, is an important element of clinical trials marketing. This is in contrast to many retail advertisements, which are simply addressed to “current resident” or “our neighbors at:”. Personalization of a trial recruitment mailer makes it clear that it is an important, individualized message, not a general sales announcement. Just as critically, it indicates which member of the household should receive the notification. Finally, personalization shows that the research site has made a concerted effort to research and contact the individual specifically, not all the residents of the community.
Clinical List America offers clients a turnkey package which includes a verified, HIPAA compliant mailing list of local qualified volunteers. All recruitment mailers, designed by experienced professionals and printed using high quality materials, are personalized to maximize their value and effectiveness. In addition to these practices, CLA provides a range of other services that give potential study participants the individual attention and privacy that they deserve. Privacy mailbacks that keep information out of public view; text messaging numbers for quick response; and secure personalized online response sites (PURLs) can all be part of a successful recruitment campaign. All response mechanisms are carefully designed to provide respondents with the greatest possible protection of their personal information, including sensitive medical data.
For assistance from experts in clinical trials marketing, including personalization of mailers and response systems, clients can contact Mary Lou Brunkow, Customer Advocate, at Clinical List America.
Contact Us:
888-299-1202 (toll free)
P.O. Box 6331
Columbia, SC 29260
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